Privacy policy

Privacy Policy

Effective Date: May 1, 2025

Novelty Lights Inc. is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. It also describes your rights and choices regarding your personal data.

1. Information We Collect

We may collect the following types of information:

• Personal Identifiable Information (PII): Name, email address, postal address, phone number.
• Account Information: Login credentials, order history, preferences.
• Technical Data: IP address, browser type, operating system, referral source, pages viewed, and other analytical data.
• Cookies and Tracking Technologies: Usage data collected through cookies, beacons, pixels, and other tracking tools.
• Demographic Data: Zip code, preferences, and interests.

2. How We Use Your Information

We use your information for the following purposes:

• To fulfill orders and deliver products or services.
• To provide customer service and respond to inquiries.
• To personalize your experience and improve our website.
• To send promotional emails, texts, and newsletters, with your consent.
• For internal analytics and market research.
• To comply with legal obligations and enforce our terms and policies.

3. Legal Basis for Processing

Under the GDPR, we process your personal data under one or more of the following lawful bases:

• Your consent
• The performance of a contract
• A legal obligation
• Legitimate interests (e.g., improving our services)

4. Sharing and Disclosure

We do not sell your personal information. We may share it only under the following circumstances:

• With trusted third-party service providers who assist in operating our website and conducting our business, under strict confidentiality agreements.
• To comply with legal requirements, such as responding to lawful requests and court orders.
• In connection with a business transfer (e.g., sale, merger, or acquisition).
• 5. Your Rights

Depending on your jurisdiction, you have the right to:

• Access the personal data we hold about you.
• Correct inaccuracies in your data.
• Request deletion of your personal data.
• Object to or restrict the processing of your data.
• Withdraw your consent at any time.
• Lodge a complaint with a supervisory authority.

To exercise these rights, please email us at: [email protected].

If you're a California resident, you have additional rights under the CCPA, including the right to opt-out of the sale of personal information (though we do not sell your data).

6. Cookies and Tracking Technologies

When you visit our website, we use cookies and similar tracking technologies to enhance your experience, analyze performance, and support marketing efforts. Cookies are small data files stored on your device that help websites remember your preferences and understand usage behavior.

Types of Cookies We Use

• Essential Cookies: These are necessary for the operation of our website. They include, for example, cookies that enable secure login or remember your cookie preferences.
• Performance Cookies: These help us analyze how visitors use our website, so we can improve functionality and user experience.
• Functionality Cookies: These remember choices you’ve made (such as language or region) to provide enhanced, more personalized features.
• Targeting and Advertising Cookies: These cookies record your visit to our website, the pages you visited, and the links you followed. We use this information to make our site and advertising more relevant to your interests.

HubSpot Cookies

 We use HubSpot, a customer relationship management (CRM) and marketing automation platform, to help us better understand visitor behavior and improve our communication with customers. HubSpot may place cookies on your browser when you:

• Visit our website
• Fill out a form (e.g., newsletter sign-up, contact us, download a resource)
• Interact with email content sent via HubSpot

HubSpot cookies help us:

• Track repeat visitors to our site
• Understand how visitors interact with our content
• Manage forms and chat tools
• Personalize website content and emails

For a complete list of HubSpot cookies and their purposes, you can refer to: HubSpot Cookie Policy

Third-Party Cookies

We may also use cookies from third-party services such as:

• Google Analytics and Google Ads for traffic analysis and advertising personalization
• DoubleClick for ad targeting based on your past interactions

These third-party providers may use cookies to deliver ads based on your previous visits to our site.

You can manage or opt out of personalized ads via:

• Google Ads Settings

Your Choices

You can choose to accept or reject cookies through the cookie banner on our website or by adjusting your browser settings. Please note that disabling cookies may impact the functionality of certain parts of the website.

7. Data Retention and Security

We retain your data only for as long as necessary for the purposes outlined above or as required by law. We implement industry-standard technical and organizational security measures to protect your data from unauthorized access, alteration, or disclosure.

8. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those websites. We encourage you to review their policies before providing personal data.

9. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children without verifiable parental consent.

10. Changes to This Privacy Policy

We may update this policy periodically. Any changes will be posted on this page with an updated effective date. Please review it regularly.